Subscription & Pricing UX

Pricing pages are where products either earn trust or lose it. The challenge was designing a subscription experience across three tiers — Starter, Operator, and Insider — that made complex metered billing legible to a non-technical audience of analysts, brokers, and fund managers. Every tier had different credit allocations, billing cycles, and overage rules across four distinct product lines. Presenting that clearly without burying the decision in fine print was the core design problem.

Four product lines had to be unified under one pricing architecture without fragmenting the experience or creating confusion about what each tier unlocked. Upgrade prompts needed to surface at the right moment — credit-exhaustion — rather than feel like interruptions. The visual hierarchy had to do real behavioral work: anchoring, decoy positioning, and tier comparison without resorting to dark patterns.

Applied behavioral design principles — anchoring, decoy positioning, and progressive disclosure — to make a complex metered billing system feel scannable and fair at first glance.